传媒行业周报：恺英网络深化“非遗+游戏”融合实践，中国电影与营销服务加速出海

Investment Rating - The report maintains a "Recommended" investment rating for the media industry [2][26]. Core Insights - The integration of "Intangible Cultural Heritage + Gaming" by Kaiying Network is highlighted as a key innovation, aiming to create a platform for showcasing traditional skills to younger audiences through digital technology [4][23]. - BlueFocus Media has been recognized as Pinterest's "Annual Growth Partner," indicating a successful collaboration in overseas marketing [17][18]. - The first overseas Chinese film festival, the "China-Mali Film Festival," showcased seven Chinese films, with four produced by Hengdian Film, emphasizing the cultural exchange between China and Mali [19][20]. Summary by Sections Industry News - BlueFocus Media received the "Annual Growth Partner" award from Pinterest for its performance in overseas marketing, marking a deeper collaboration [17][18]. - The "China-Mali Film Festival" took place in Mali, featuring seven Chinese films, enhancing cultural ties [19][20]. Key Company Announcements - Kaiying Network's collaboration with Zhejiang Cultural Property Exchange for the "Remarkable Legend" project was officially launched, focusing on the fusion of intangible cultural heritage and gaming [4][23]. - Tianlong Group signed a guarantee contract to enhance the financial efficiency of its subsidiaries [21]. - Yidian Tianxia plans to invest in a new venture capital partnership, focusing on emerging industries like AI and new materials [22]. Investment Recommendations - The report suggests focusing on companies with competitive advantages in digital asset operations, overseas brand services, and high-quality content exports. Key areas include: 1. AI technology empowerment in the gaming industry, recommending companies like Kaiying Network and Tencent [26]. 2. The release of IP value, with a focus on AoFei Entertainment [26]. 3. Recovery in the film industry, recommending companies like Huace Film and Wanda Film [26].