HAERS(SZ:002615) SINOLINK SECURITIES·2026-02-05 01:09Investment Rating - The report assigns a "Buy" rating to the company, indicating an expected price increase of over 15% in the next 6-12 months [4][12]. Core Insights - The company is leveraging its two major brands, Hars and SIGG, to explore new collaborative paradigms with well-known IPs, creating high-quality products that combine brand value and influence [2]. - The company has established a diverse IP collaboration matrix, partnering with brands such as Coca-Cola and the Palace Museum, enhancing its product offerings and market presence [2]. - The company’s self-branded IP + thermos cup model has been successfully implemented, with plans to expand into more trendy categories in the medium to long term [3]. Financial Projections - Revenue is projected to reach RMB 34.5 billion, RMB 43.8 billion, and RMB 53.0 billion for the years 2025, 2026, and 2027, respectively, reflecting growth rates of +3.67%, +26.87%, and +21.04% [4][9]. - The net profit attributable to the parent company is expected to be RMB 1.44 billion, RMB 2.84 billion, and RMB 3.97 billion for the same years, with a significant rebound in growth rates of -49.65%, +96.84%, and +39.90% [4][9]. - The company anticipates overcoming short-term challenges related to production capacity and supply chain issues by 2025, leading to improved performance in subsequent years [4]. Valuation - The report suggests a 15X PE valuation for the company in 2026, reflecting the anticipated recovery and growth in both domestic and overseas markets [4].