Orient Securities·2026-02-05 04:45Investment Rating - The report maintains a "Positive" outlook for the gaming industry [5] Core Insights - The application of AI in the gaming industry is transitioning from B2B to B2C, with expectations for sustained capacity and traffic growth for evergreen games on the B2B side, and significant content and DAU growth for large DAU games utilizing natural language AI game engines on the B2C side [3][12] - The report highlights the importance of companies with advantages in gaming channels and large DAU products, such as Tencent Holdings, Xindong Company, Century Huatong, Giant Network, and NetEase [3][12] - The report suggests focusing on companies with key project reserves this year, including 37 Interactive Entertainment and Perfect World [3][12] Summary by Sections 1. AIGC and Policy Resonance Driving High Growth in Gaming Industry Revenue - In 2025, China's gaming industry sales revenue is projected to reach 350.8 billion, with an 8% year-on-year growth, significantly outperforming the retail sales growth of 3.7% [15] - The AI-driven evergreen games are experiencing extended lifecycles, with historical highs achieved during the 2025 Q1 Spring Festival [15] 2. Trends in the Gaming Industry for 2026 - Trend 1: AI game editors are beginning to deliver results, with a long-term positive outlook for platform-based companies [29] - Trend 2: A price war is expected to restart in 2026, with low ARPU games showing stronger resilience against macroeconomic headwinds [38] - Trend 3: The revival of PC games is deepening, with an increasing share of cross-platform products [45] 3. Investment Recommendations - Companies with advantages in channels and large DAU products include Tencent Holdings, Xindong Company, Giant Network, and NetEase [12][60] - Companies with key project reserves to watch include 37 Interactive Entertainment and Perfect World [12][60]