再论“补贴潮”后古茗的长期成长

Investment Rating - The report maintains a "Buy" rating for the company [6][5]. Core Insights - The company is expected to expand its store count significantly, with a long-term target of 35,000 stores, driven by a unique "onion ring" expansion strategy and strong supply chain capabilities [2][12]. - The introduction of new product categories, including coffee and desserts, is anticipated to enhance store efficiency and broaden customer demographics, contributing to sustained growth [3][19]. - The company is projected to achieve an adjusted net profit of 2.913 billion RMB in 2026, reflecting a year-on-year growth of 17% and a net profit margin of 18.3% [4][24]. Summary by Sections Investment Rating - The report maintains a "Buy" rating with a target price of 36.73 HKD, reflecting a 27x PE for 2026 [6][5]. Store Expansion Potential - The company is projected to reach a store count of 35,375 by leveraging regional density improvements and supply-demand growth perspectives [14][2]. - The expansion strategy focuses on deepening market penetration in existing regions while exploring new markets, with a significant increase in store density expected in both established and emerging areas [12][13]. Product and Service Diversification - The company has accelerated its transformation into a multi-category "beverage convenience store," introducing new products that fill gaps in non-peak consumption times, thus expanding its customer base [3][19]. - The new store model (version 6.0) aims to enhance customer experience and operational efficiency, supporting the brand's transition from scale expansion to quality improvement [21][22]. Financial Projections - The adjusted net profit forecast for 2026 is set at 2.913 billion RMB, with a year-on-year growth of 17% and a healthy net profit margin of 18.3% [4][24]. - The report anticipates a significant increase in adjusted net profit from 2.486 billion RMB in 2025 to 2.913 billion RMB in 2026, reflecting a robust growth trajectory [5][10].