SINOLINK SECURITIES·2026-02-08 02:45Investment Rating - The report suggests a "Buy" rating for the industry, anticipating a price increase exceeding 15% over the next 3-6 months [55]. Core Insights - The global TV market is expected to experience a slight decline in total shipments by 0.5% in 2026, despite a 1.6% increase in shipment area in 2025, driven by structural improvements and a shift from scale-driven to value-driven growth [11][15]. - The average TV size has increased to 53.6 inches, with OLED TV shipments growing by 6.9% year-on-year, indicating a trend towards higher-end products [11][12]. - The market is seeing a significant regional disparity, with emerging markets like Latin America, Middle East & Africa, and Asia-Pacific showing growth rates of 5.8%, 3.0%, and 2.3% respectively, while the Chinese market has declined by 8.8% [15]. - TV panel prices have seen a slight increase in early 2026, with demand from top brands rising by 5% in January, although a 7% decline was noted in February due to seasonal factors [17][18]. Market and Sector Performance - The Shanghai and Shenzhen 300 Index increased by 1.98%, while the home appliance index rose by 2.11% during the week [22]. - Notable stock performances included Sichuan Changhong (+22.33%), Skyworth Digital (+17.52%), and Ecovacs (+17.40%), while Galaxy Electronics (-6.73%) and *ST Tongzhou (-5.18%) saw declines [22]. Raw Material Prices - Copper prices decreased by 1.13%, while aluminum prices increased by 0.10% during the week of February 2-6, 2026 [28]. - Year-to-date, copper prices have risen by 2.14%, and aluminum prices by 1.98%, indicating fluctuating raw material costs that could impact the industry [28]. Real Estate Data - In December 2025, new residential construction, construction in progress, completions, and sales all showed significant year-on-year declines of -19.9%, -10.4%, -20.3%, and -10.0% respectively, indicating ongoing pressure on the home appliance sector [37][43]. Investment Recommendations - Leading brands are expected to achieve stable growth due to their integrated advantages and strong pricing power. The report recommends TCL Electronics, Hisense Visual, Midea Group, and Haier Smart Home as key investment opportunities [53].