春节旺季在即，重视服务消费与商品消费

Investment Rating - The report maintains an "Overweight" rating for the industry, indicating a positive outlook for specific sectors during the upcoming Spring Festival season [5]. Core Insights - The report emphasizes the importance of service consumption and product consumption during the Spring Festival, highlighting sectors such as duty-free shopping, travel chains, tea beverages, gold and jewelry, and supermarkets as key areas of focus [1][8]. - The duty-free shopping sector in Hainan is expected to continue its strong performance, with significant year-on-year growth in shopping amounts and visitor numbers during the Spring Festival [1]. - The travel chain is anticipated to see increased participation due to the extended holiday, with diverse travel needs emerging, leading to multiple travel peaks during the festival [2]. - The tea beverage industry is benefiting from promotional activities, such as the "Spring Festival 3 Billion Big Free Order" campaign, which has generated substantial order volumes and is expected to enhance online penetration and market concentration [3]. - Despite fluctuations in gold prices, the report remains optimistic about the gold and jewelry sector, citing improved product strength and operational capabilities among leading brands [4][7]. - Supermarkets are expected to benefit from CPI elasticity during the Spring Festival, with historical data showing a positive correlation between CPI and same-store sales [7]. Summary by Sections Duty-Free Shopping - Hainan's duty-free shopping is projected to maintain strong growth, with January 2026 figures showing a shopping amount of 4.53 billion yuan, a 44.8% year-on-year increase [1]. Travel Chain - The extended holiday is expected to boost travel participation, with cultural and tourism activities planned across the country, including the distribution of over 360 million yuan in consumer vouchers [2]. Tea Beverage - The "Spring Festival 3 Billion Big Free Order" campaign has led to over 10 million orders within 9 hours, indicating strong consumer engagement and potential for market growth [3]. Gold and Jewelry - The sector is expected to maintain consumption momentum, with leading brands enhancing product differentiation and operational capabilities, despite recent price volatility [4][7]. Supermarkets - The report notes that the sales peak for the Spring Festival will be better reflected in Q1 2026, with historical data supporting the positive impact of CPI on supermarket sales [7]. Investment Recommendations - The report suggests focusing on sectors with performance elasticity during the Spring Festival, including duty-free, travel chains, supermarkets, and gold and jewelry, while also considering the potential of AI in e-commerce marketing [8].