KAIYUAN SECURITIES·2026-02-09 00:25Investment Rating - The report maintains a "Positive" investment rating for the media industry [1] Core Insights - The gaming sector is expected to continue its high growth trajectory, driven by new game launches and seasonal demand during holidays [3] - The AI video model Seedance 2.0 by ByteDance is anticipated to accelerate the commercialization of AI-generated content in short dramas and films, benefiting companies with strong IP reserves and platform advantages [4] - The report highlights the competitive landscape among major AI model providers, which is enhancing foundational model capabilities and expanding applications in various sectors [30] Industry Overview - The media sector's performance is currently lagging behind the broader market, with the film sector showing stronger results compared to gaming [7] - Recent data indicates that "Goose Duck" topped the iOS free game chart, while "Peace Elite" led the iOS revenue chart in mainland China as of February 7, 2026 [10][14] - The film "Zootopia 2" achieved the highest box office revenue for the week, totaling 0.39 billion RMB, with a cumulative box office of 44.93 billion RMB [23] Game Sector Highlights - The game "Yuanmeng" has received over 20 million pre-registrations, indicating strong market interest and potential for high daily active users (DAU) [3] - The report recommends continued investment in gaming companies such as Perfect World, Xindong Company, and others, which are expected to benefit from the ongoing demand and new product cycles [3] AI Applications in Media - The advancements in AI models are expected to significantly reduce production costs and improve efficiency in the creation of short dramas and films, with companies like Reading Group and Shanghai Film poised to benefit [4] - The report emphasizes the importance of multi-modal AI applications in enhancing content richness and user engagement in the media sector [4]