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Investment Rating - The report does not provide a specific investment rating for the industry. Core Insights - The report highlights the rapid growth of cross-border e-commerce, emphasizing the importance of Amazon's global selling program in creating new brand dynamics [6][8]. - It outlines the various Amazon marketplaces available for sellers, including North America, Europe, Australia, India, the Middle East, and others, indicating a broad opportunity for international expansion [11]. - The report discusses the significance of logistics and inventory management in cross-border e-commerce, detailing Amazon's logistics solutions and fulfillment services [26][28]. Summary by Sections Cross-Border E-Commerce and Amazon Marketplace Introduction - Cross-border e-commerce is defined and its importance is discussed, along with common misconceptions and successful case studies [6][11]. Account Status and Compliance - The report covers Amazon's policies regarding account status and compliance, including product compliance, import/export trade compliance, and customer service performance metrics [13]. Product Selection Trends and Guidelines - It provides insights into trending product categories for North America, such as health and personal care, home goods, and electronics, highlighting the demand surge during the pandemic [20]. Product Detail Pages - The report emphasizes the importance of optimizing product listings and provides guidelines for creating effective product detail pages [22]. Logistics and Inventory Management - It discusses the basics of cross-border logistics, including Amazon's FBA (Fulfillment by Amazon) services and strategies for optimizing logistics costs [32][37]. Promotions and Seasonal Sales - The report outlines various promotional tools available on Amazon, such as coupons and seasonal sales strategies, to enhance product visibility and sales [39]. Amazon Advertising - It introduces different advertising options on Amazon, including sponsored products and brand promotions, along with management and optimization strategies [49]. Building a Brand from Scratch - The report discusses the foundational knowledge of branding, the advantages of Amazon's brand operations, and the steps to register and market a brand on the platform [51][55]. Amazon Brand Protection - It covers the measures Amazon has in place to protect brands, including reporting infringement and proactive measures against counterfeit products [58]. Amazon Business Purchases - The report explains the Amazon Business program, its features, and how sellers can leverage it to increase sales through B2B transactions [60][64].