GF SECURITIES·2026-02-09 07:52Group 1 - Industry investment rating: Buy [2] - Previous rating: Buy [2] - Report date: February 9, 2026 [2] Group 2 - The core viewpoint is that the game "异环" is expected to reshape the experience of the two-dimensional open world by enhancing player agency, allowing players to transition from being mere observers to active participants in the narrative [6][34] - The two-dimensional game market is showing signs of recovery, with significant sales growth driven by key product launches, such as "明日方舟：终末地," which achieved over 1.2 billion yuan in revenue within two weeks of launch [6][16][34] - The report emphasizes that the success of "异环" is attributed to its innovative gameplay mechanics, including first-person perspective and multi-branch storylines that significantly enhance player immersion and engagement [19][20][34] Group 3 - The two-dimensional game market has experienced a typical "supply creates demand" characteristic over the past five years, with notable growth in market size during years of key product launches [13][16] - The report highlights that "明日方舟：终末地" has a strong user base, with over 20 million pre-registrations and significant engagement metrics, indicating robust market demand for high-quality two-dimensional products [33][34] - "异环" has introduced a rich interaction experience, evolving from simple dialogue options to deeper relationship-building mechanics, enhancing the emotional and social value of character interactions [27][33]