KAIYUAN SECURITIES·2026-02-10 09:11Investment Rating - The investment rating for Baidu Group is "Buy" (maintained) [1] Core Views - Baidu's AI full-stack layout, including cloud, chips, and Robotaxi, is expected to drive a revaluation of the company's value. Despite short-term pressure on search business, the company is anticipated to reach a turning point in AI commercialization in 2026 due to the restructuring of C-end applications by the Wenxin large model, increased market share in the MaaS sector, and the successful business model of Apollo Go in cities like Wuhan [4][6][30] - The non-GAAP net profit forecast for 2025-2027 has been adjusted to 18.5 billion, 20 billion, and 22.4 billion yuan, respectively, reflecting a year-on-year growth rate of -31.6%, +8.6%, and +12.0%. The corresponding EPS is projected to be 6.4, 7.0, and 7.8 yuan, with the current stock price corresponding to PE ratios of 19.6, 18.1, and 16.2 times [4][7] Summary by Sections 1. Baidu Intelligent Cloud - The AI IaaS market is rapidly growing, with the public cloud market expected to reach 621.6 billion yuan in 2024, a year-on-year increase of 36.6%. The domestic public cloud IaaS market is projected to grow by 68.2% to 420.1 billion yuan [13][20] - Baidu's intelligent cloud revenue reached 6.2 billion yuan in Q3 2025, with a year-on-year growth of 21%. AI infrastructure, platform services, and public cloud revenue contributed 4.2 billion yuan, growing by 33% year-on-year [5][30] 2. Kunlun Chip - Kunlun Chip is positioned as a leader in domestic AI computing power, with plans for a public listing that could enhance valuation. The chip has been deployed in over 100 enterprises, including major banks and state-owned enterprises [31][32] - The company is expected to enter a growth phase in 2026, with significant orders from major clients, including a billion-level procurement order from China Mobile [36] 3. Robotaxi - Baidu's Robotaxi service, "Luo Bo Kua Pao," has achieved significant scale, with 3.1 million orders in Q3 2025, a 212% year-on-year increase. The service operates in 22 cities globally, with a total driving distance exceeding 240 million kilometers [6][49] - The cost of autonomous driving services is projected to fall below traditional transportation costs by 2026, making it more accessible for widespread adoption [44][55] 4. AI Applications and Marketing Services - AI-native marketing is expected to become a second growth curve for Baidu, with revenue from AI marketing services reaching 2.8 billion yuan in Q3 2025, a 262% year-on-year increase [58] - The integration of AI into existing applications is anticipated to enhance user engagement and increase the paid user rate for productivity tools, with significant revenue contributions from platforms like Baidu Wenku and cloud storage services [62]