KAIYUAN SECURITIES·2026-02-10 10:30Investment Rating - The investment rating for Baidu Group is "Buy" (maintained) [1] Core Views - The report emphasizes that Baidu's AI full-stack layout, including cloud services, chips, and Robotaxi, is expected to drive a revaluation of the company's value. Despite short-term pressure on search business, 2026 is anticipated to be a turning point for Baidu's AI commercialization due to the restructuring of C-end applications by the Wenxin large model, increased market share in the MaaS sector, and the successful business model of Apollo Go in cities like Wuhan [4][6][30]. Summary by Sections 1. Baidu Intelligent Cloud - The AI IaaS market is rapidly growing, with the demand side fully embracing AI. The overall cloud computing market in China is projected to reach 828.8 billion yuan in 2024, growing by 34.4% year-on-year [13] - Baidu's intelligent cloud revenue reached 6.2 billion yuan in Q3 2025, with a year-on-year increase of 21%, driven by AI infrastructure and public cloud services [30] 2. Kunlun Chip - Kunlun Chip is positioned as a leader in domestic AI computing power, with plans for a public listing that could enhance valuation. The chip has been deployed in over 100 enterprises, including major banks and state-owned enterprises [31][36] - The report highlights that Kunlun Chip's third-generation products are expected to enter a growth phase in 2026, with significant orders from major clients [31][36] 3. Robotaxi - Baidu's Robotaxi service, "Luo Bo Kuaipao," is leading in coverage and operational fleet size, with a total order volume exceeding 17 million as of October 31, 2025, and a single volume of 3.1 million in Q3 2025, representing a 212% year-on-year growth [6][49] - The report notes that the cost of autonomous driving services is expected to drop below traditional transportation costs by 2026, making it more accessible [44][55] 4. AI Applications and Marketing Services - AI-native marketing is projected to become a second growth curve for Baidu, with AI-driven marketing services generating 2.8 billion yuan in revenue in Q3 2025, a 262% increase year-on-year [58] - The integration of AI into existing applications is expected to enhance user engagement and increase the paid user rate for productivity tools [62]