Changjiang Securities·2026-02-10 14:41Investment Rating - The investment rating for BYD is "Buy" and is maintained [6] Core Views - In January, BYD's total sales reached 210,000 vehicles, a year-on-year decrease of 30.1% and a month-on-month decrease of 50.0%. Passenger car sales were 206,000 units, down 30.7% year-on-year and 50.5% month-on-month [2][4] - The sales performance by brand in January showed that the Ocean series, Equation Leopard, and Tengshi sold 178,000, 22,000, and 6,000 units respectively, with year-on-year changes of -36.2%, +247.0%, and -48.8%, and month-on-month changes of -48.4%, -57.6%, and -66.9% [9] - Export sales remained strong, with 100,000 units exported in January, representing a year-on-year increase of 43.3% [9] Summary by Relevant Sections Sales Performance - BYD's overall sales in January were 210,000 vehicles, with a significant decline compared to the previous year and month [2][4] - The brand-specific sales figures indicate a mixed performance, with the Ocean series experiencing a notable decline while the Equation Leopard saw substantial growth [9] International Expansion - The company is actively expanding its overseas market presence, with local production accelerating in countries like Thailand, Uzbekistan, Brazil, and Hungary, contributing to record-high export sales [9] - The ongoing development of a diverse overseas vehicle lineup and the launch of plug-in hybrid models are expected to further enhance export volumes [9] Strategic Initiatives - BYD is focusing on high-end market penetration with the introduction of new models such as Z9GT, Z9, Leopard 8, N9, and N8L, which are anticipated to improve profitability per vehicle [9] - The company's strategy includes a commitment to smart technology and autonomous driving, which is expected to enhance data accumulation and improve driving capabilities [9] Financial Projections - The forecast for BYD's net profit attributable to shareholders is projected to reach 35 billion yuan in 2025, corresponding to a price-to-earnings ratio of 23 times, supporting the "Buy" rating [9]