EASTERN SHENGHONG(SZ:000301) Huaxin Securities·2026-02-10 15:04Investment Rating - The report assigns a "Buy" rating for Dongfang Shenghong (000301.SZ) for the first time [1]. Core Insights - Dongfang Shenghong is expected to turn profitable in 2025 with a projected net profit attributable to shareholders ranging from 100 million to 150 million yuan, marking a significant turnaround from losses [1]. - The company anticipates a substantial reduction in non-recurring losses, with estimates ranging from 5.62 billion to 5.12 billion yuan, reflecting a year-on-year decrease of 78.82% to 80.71% [1]. - The fourth quarter of 2025 is projected to show a net profit of -0.26 to 0.24 billion yuan, indicating a year-on-year reduction in losses of 97.04% to 102.73% [1]. Summary by Sections Performance Outlook - The company is expected to achieve a turnaround in net profit for 2025, primarily driven by the stable operation of its 16 million tons/year integrated refining project and improved margins in the aromatics chain [2]. - The average price of WTI and Brent crude oil is projected to decline significantly, with year-on-year decreases exceeding 15% [2]. - The gradual appreciation of the RMB is expected to benefit the company's dollar-denominated crude oil procurement costs [2]. Product and Market Dynamics - The profitability of the refining business is steadily improving, with a notable enhancement in the processing price difference of core downstream products like PTA [2]. - The average gross profit of PTA is expected to reach -31 yuan/ton by December 2025, with a significant narrowing of the decline [2]. - In January 2026, the average gross profit of PTA is projected to rise to 114.89 yuan/ton, indicating a positive trend [2]. By-Product Revenue - Dongfang Shenghong possesses the largest single-unit atmospheric distillation facility in China, which includes a sulfur recovery unit that converts hydrogen sulfide into elemental sulfur [3]. - The market prices for sulfur and sulfuric acid have surged since the second half of 2025, with average prices in Q4 increasing by 46.71% and 39.99% respectively compared to Q2 [3]. - Sulfur is expected to remain a significant profit contributor for the company in 2026 [3]. Strategic Initiatives - The company's long-term valuation will depend on the continuous optimization of high-value-added product structures and the penetration of new materials [10]. - The strategic shift from traditional low-value refined oil to high-value chemical intermediates has increased the output proportion of high-value, scarce chemical products from 50% to over 70% [10]. - The dual-driven strategy of "refining + new materials" is expected to enhance profitability and reduce reliance on oil price fluctuations [10]. Financial Projections - The company is projected to achieve net profits of 1.23 billion, 1.39 billion, and 1.70 billion yuan for the years 2025 to 2027, respectively [11]. - The current stock price corresponds to a price-to-earnings ratio (PE) of 696.1, 61.8, and 50.5 for the years 2025 to 2027 [11].