零售变革草根调研（五）：长沙金粒门&郑州百品好：新鲜零食新机遇，下沉市场小山姆

Investment Rating - The report maintains an "Accumulate" rating for the industry [5] Core Insights - The fresh snack concept is leading a new round of channel transformation opportunities, with companies like Jinli Men and Baipin Hao emerging as key players in the fresh snack market [1][26] - Jinli Men is positioned as a "small Sam's Club" in lower-tier markets, focusing on fresh snacks and leveraging a comprehensive advantage of "short shelf life, fresh production, and consumer proximity" [1][10] - Baipin Hao is reshaping its product offerings and store formats to align with the fresh snack trend, expanding its range to include nuts, baked goods, and beverages [26][32] Summary by Sections Jinli Men: Fresh Snack Leader - Jinli Men has over 20 stores, primarily in Changsha, with a focus on high foot traffic locations [1][10] - The store offers approximately 150-200 SKUs, with snacks making up 38%, baked goods 25%, and beverages 11% [1][17] - The pricing strategy is competitive, with products priced at 8-20 RMB per item, generally offering 10-30% discounts compared to competitors like Sam's Club [2][24] Baipin Hao: New Product Line and Store Format - Baipin Hao is evolving its store format to include a wider range of products, including fresh snacks and beverages, while maintaining a focus on quality suppliers [26][32] - The store design has shifted to a natural aesthetic, enhancing the shopping experience [28][33] - Pricing for Baipin Hao is comparable to Jinli Men, with packaged snacks priced between 9.9-19.9 RMB [32][34] Industry Dynamics - The fresh snack market is experiencing a resurgence, driven by consumer demand for quality and convenience [35][36] - Jinli Men and similar businesses are capitalizing on this trend by offering a diverse product range that enhances customer engagement and repeat purchases [35][36] - The competitive landscape is evolving, with various retail formats adapting to meet consumer preferences, indicating a promising growth trajectory for the fresh snack sector [36]