商社美护行业周报：春运火热启幕，泡泡玛特25年销量超4亿只-20260211

Investment Rating - The industry maintains a "Recommended" rating, with a focus on service consumption, beauty care, IP derivatives, and gold jewelry as new consumption sectors [6][26]. Core Insights - The report highlights that during the Spring Festival travel period, the total cross-regional population flow is expected to reach 9.5 billion people, setting a historical record. The average daily flight volume in the national civil aviation sector is projected to be 17,056 flights, showing a year-on-year increase of 0.6% compared to 2025 and an 18.4% increase compared to 2019 [4][24]. - In the beauty care sector, the top three brands on Tmall in January 2026 were L'Oreal, Proya, and Lancôme, with the total sales of the top 20 brands accounting for 28.7% of the market, reflecting an increase in market concentration [3][24]. - The report notes significant corporate activities, such as Meituan's plan to acquire Dingdong Maicai for $717 million, indicating ongoing consolidation in the retail sector [5][24]. Summary by Sections Market Performance - For the week of February 2 to February 6, 2026, the performance of the retail, social services, and beauty care sectors was -0.34%, +0.02%, and +3.69%, respectively, ranking them 19th, 17th, and 2nd among 31 primary industries [2][16]. Key Industry Events and Information - The Ministry of Commerce and nine other units issued the "2026 'Happy New Year' Spring Festival Special Activity Plan," which will run from February 15 to 23, covering various aspects of consumer experience [3][24]. - The report details the Spring Festival travel forecast, with a total expected flow of 9.5 billion people, and highlights the increase in flight operations compared to previous years [4][24]. - In the beauty care segment, significant product launches and financial recoveries were noted, such as Estée Lauder's return to profitability with a net profit of $162 million for Q2 of fiscal year 2026 [3][24]. Investment Recommendations - The report emphasizes a focus on service consumption and specific companies such as Ruoyuchen, Maogeping, Shangmei, Pop Mart, Chaohongji, and Laopu Gold as key investment targets [6][26].