SSAW Hotels(SZ:301073) Soochow Securities·2026-02-12 13:56Investment Rating - The report assigns an "Accumulate" rating for Junting Hotel, marking its first coverage [1]. Core Views - Junting Hotel is positioned as a leading mid-to-high-end selected service hotel group in China, with a focus on national expansion through direct management and commissioned management models [12][24]. - The acquisition by Hubei Cultural Tourism will change the controlling shareholder to Hubei Provincial State-owned Assets Supervision and Administration Commission, which is expected to enhance growth potential and resource integration [24][27]. - The report forecasts a recovery in performance with improved RevPAR (Revenue per Available Room) as the company expands its direct hotel operations [18][29]. Summary by Sections Company Overview - Junting Hotel, established in 2007, operates under three brands: Junting, Junlan, and Jinglan, with a total of 272 hotels and 52,079 rooms as of September 30, 2025 [12][15]. - The company reported a revenue of 676 million yuan in 2024, with hotel operations and management contributing 557 million yuan and 119 million yuan, respectively [15][30]. Acquisition Details - Hubei Cultural Tourism plans to acquire a 29.99% stake from the original controlling team at a price of 25.71 yuan per share, totaling 1.499 billion yuan [24][25]. - Post-acquisition, Hubei Cultural Tourism will hold 36% of Junting Hotel, enhancing its operational capabilities and resource utilization [27][28]. Financial Forecasts - The report predicts total revenue for Junting Hotel to reach 696 million yuan in 2025, with a growth rate of 3.0% [30][33]. - Expected net profits for 2025-2027 are projected at 0.19 billion, 0.68 billion, and 1.06 billion yuan, respectively, with net profit margins improving over the years [32][34]. - The report anticipates a gradual recovery in RevPAR, with projections of 290, 296, and 304 yuan for 2025-2027 [29][30]. Investment Recommendations - Junting Hotel is expected to benefit from its positioning in the high-end market and the operational synergies from the acquisition by Hubei Cultural Tourism, leading to an "Accumulate" rating [34][36]. - The report highlights the potential for growth through resource integration and the exploration of new business models such as hotel REITs [28][34].