SSAW Hotels(SZ:301073) Soochow Securities·2026-02-12 14:24Investment Rating - The report assigns an "Accumulate" rating for Junting Hotel, marking its first coverage [1]. Core Views - Junting Hotel is positioned as a leading mid-to-high-end selected service hotel group in China, with a focus on national expansion through direct management and commissioned management models [12][24]. - The acquisition by Hubei Cultural Tourism will change the controlling shareholder to Hubei State-owned Assets Supervision and Administration Commission, which is expected to enhance growth potential and resource integration [24][27]. - The report predicts a recovery in performance due to the gradual improvement in RevPAR (Revenue per Available Room) and the expansion of direct-operated hotels, which is anticipated to release profit elasticity [18][34]. Summary by Sections Company Overview - Junting Hotel, established in 2007, operates under three brands: Junting, Junlan, and Jinglan, with a total of 272 hotels and 52,079 rooms as of September 30, 2025 [12][15]. - The company reported a revenue of 676 million yuan in 2024, with hotel operation and management revenues of 557 million yuan and 119 million yuan, respectively [15][30]. Acquisition and Control Change - Hubei Cultural Tourism plans to acquire a 29.99% stake from the original controlling team at a price of 25.71 yuan per share, totaling 1.499 billion yuan [24][25]. - Post-acquisition, Hubei Cultural Tourism will hold 36% of Junting Hotel, enhancing its operational capabilities and resource utilization [27][28]. Financial Forecasts - The report forecasts total revenue for Junting Hotel to reach 883 million yuan by 2027, with a compound annual growth rate of 11.56% from 2023 to 2027 [30][33]. - The projected net profit for the years 2025 to 2027 is expected to be 0.2 billion yuan, 0.7 billion yuan, and 1.1 billion yuan, respectively, indicating a significant recovery in profitability [32][34]. Investment Recommendations - Junting Hotel is expected to benefit from its positioning in the high-end market and the operational improvements following the acquisition by Hubei Cultural Tourism, leading to an "Accumulate" rating [34][36]. - The report highlights that the company's P/E ratios for 2025 and 2026 are projected to be 317 and 88, respectively, reflecting its growth potential [34][36].