传媒行业人工智能专题：Seedance 2.0开启新机遇，从IP到平台、如何看AI漫画机会

Investment Rating - The report maintains an "Outperform" rating for the media industry [2] Core Insights - The AI animation short drama sector is entering a period of explosive growth, with a projected market size of 240 billion yuan by 2026, driven by advancements in AIGC technology [3][5] - The introduction of Seedance 2.0 and Keling 3.0 marks a new phase in AI video generation, enhancing production efficiency and quality [4][60] - The audience for AI animation short dramas is predominantly young males aged 24-30, contrasting sharply with traditional short drama demographics [22] Summary by Sections AI Animation Short Dramas - AI animation short dramas utilize AIGC technology throughout the production process, significantly lowering the barriers to entry for content creation [3][10] - By January-August 2025, platforms launched a total of 2,902 AI animation short dramas, with the viewership share of animation dramas rising from 5% to 35% within the year [3][22] Technological Breakthroughs - Seedance 2.0 and Keling 3.0 have addressed key pain points in AI video production, such as consistency in character design and physical logic [4][60] - These advancements allow for a more industrialized production process, reducing costs from 2,000-5,000 yuan per minute to below 1,000 yuan, and shortening production cycles from months to weeks [5][19] Industry Restructuring - The technological advancements are reshaping the industry value chain, leading to significant cost reductions and efficiency gains [5] - The valuation models for IP companies are expected to shift from traditional P/E ratios to cash flow-based models, unlocking previously dormant IP assets [5] Investment Recommendations - The report suggests focusing on IP and platform segments, particularly those with extensive web literature and comic rights, and those leveraging AI for visual transformation [6] - Attention should also be given to content producers capable of generating cross-genre hit works in the AI animation short drama market [6]