再谈Token需求“通胀”：从云到大模型

Investment Rating - The report maintains a "Hold" rating for the computer industry [6] Core Insights - The demand for Tokens is experiencing "inflation," which benefits cloud computing and gives model vendors pricing power [3][4] - The traditional internet model of free services is being disrupted as the industry shifts from free traffic to Tokens as a measurable unit of production [5][10] - The increase in Token consumption is driven by the evolution of user needs from simple Q&A to complex tasks requiring significant computational resources [8][10] Summary by Sections Token Demand Inflation - Token inflation refers to the structural increase in Token consumption per user over time, driven by more complex user interactions with models [8] - Users are increasingly utilizing models for tasks such as code reconstruction and document generation, leading to higher Token consumption [8][10] Changes in the Large Model Era - Tokens are becoming a measurable production resource rather than free traffic, with each interaction consuming computational resources [5][10] - The pricing strategy of model vendors is evolving, allowing them to convert computational scarcity into profit through tiered pricing and subscription models [10][11] Investment Recommendations - The report suggests monitoring the impact of price increases and Token demand on profit margins in the short term, while tracking subscription retention and expansion in the medium term [10][11] - Long-term prospects are positive for companies that can integrate AI into workflows, creating a demand for AI governance tools [11]