海菲曼（920183）：北交所新股申购策略报告之一百六十三：发烧级耳机“小巨人”-20260213

Investment Rating - The investment rating for the company is "Buy" based on its low initial valuation and moderate subscription threshold, suggesting active participation in the IPO [26][31]. Core Insights - The company, HIFIMAN, is a leading player in the high-end audio market, focusing on high-fidelity headphones and audio products, with a strong global brand presence and a comprehensive multi-channel sales system [5][8]. - The company has demonstrated significant revenue and profit growth, with a projected revenue of 227 million yuan and a net profit of 66.52 million yuan for 2024, reflecting a compound annual growth rate (CAGR) of 21.49% and 35.72% respectively over the past three years [9][12]. - The global headphone market is expanding, driven by technological advancements and increasing demand for high-quality audio products, with a projected market size growth from 71.5 billion USD in 2023 to 163.8 billion USD by 2030 [17][19]. Summary by Sections 1. Company Overview - HIFIMAN, established in April 2011, is a prominent high-end audio brand in China, focusing on the design, research, production, and sales of audio products under its own brand [8]. - The company has a global sales network, with over 40 domestic distributors and more than 100 international distributors, primarily targeting developed markets such as the US, Europe, and Japan [5][8]. 2. Issuance Plan - The IPO will utilize a direct pricing method with an issue price of 19.71 yuan per share, aiming to raise approximately 207 million yuan, representing 21.5% of the total shares post-issue [14][12]. - The expected free float ratio post-issue is 22.98%, with a low proportion of existing shares, making it attractive for investors [14][12]. 3. Industry Situation - China has established itself as a key manufacturing base for the audio-visual industry, with significant growth opportunities driven by AI and technological advancements [16][19]. - The global audio industry is characterized by a dual structure of brand and manufacturing, with Chinese manufacturers dominating the core production segments [18][19]. 4. Competitive Advantages - The company possesses strong technical research and development capabilities, focusing on core audio technologies and proprietary components, which enhance product competitiveness [20][21]. - HIFIMAN has built a robust brand reputation and extensive sales channels, allowing it to effectively serve global markets and maintain high profit margins [21][20]. 5. Comparable Companies - HIFIMAN's financial metrics, including a projected gross margin of 70.1% for 2024, position it favorably compared to its peers in the industry, which typically have lower margins [23][27].