房地产行业2026年1月70个大中城市房价数据点评：70城新房房价环比跌幅持平，二手房房价环比跌幅收窄，一线城市二手房房价环比跌幅收窄幅度最大

Investment Rating - The report rates the real estate industry as "Outperforming the Market" [24]. Core Insights - In January 2026, new home prices in 70 large and medium-sized cities decreased by 0.4% month-on-month, while second-hand home prices fell by 0.5%. The decline in second-hand home prices has narrowed compared to December 2025 [3][10]. - The number of cities with declining new home prices increased to 62, with an average decline of 0.42%, which is a slight improvement from the previous month [3]. - First-tier cities saw a month-on-month decline of 0.3% in new home prices, while second-hand home prices decreased by 0.5%, with significant improvements noted in Beijing [3][11]. - Second-tier cities experienced a month-on-month decline of 0.3% in new home prices and 0.5% in second-hand home prices, with some cities showing price increases [3][11]. - Third-tier cities maintained a month-on-month decline of 0.4% in new home prices and a 0.6% decrease in second-hand home prices, with a few cities showing slight increases [3][11]. - The report suggests that while the narrowing of second-hand home price declines in January is a positive sign, ongoing observation of transaction volumes and prices is necessary, particularly for potential seasonal rebounds in the market [3][11]. - The report anticipates two key turning points in 2026: a "policy turning point" around the end of Q1 and a "fundamental turning point" around Q4, with investment opportunities expected to arise [3][11]. - Recommended investment focuses include companies with stable fundamentals in core cities, smaller firms showing significant breakthroughs in sales and land acquisition, and commercial real estate companies exploring new consumption scenarios [3][11]. Summary by Sections New Home Prices - In January 2026, new home prices in 70 cities fell by 0.4%, with 62 cities experiencing declines [3][10]. - First-tier cities saw a stable decline of 0.3%, while second-tier cities had a decline of 0.3% and third-tier cities maintained a decline of 0.4% [3][11]. Second-Hand Home Prices - Second-hand home prices decreased by 0.5% in January 2026, with 67 cities reporting declines [3][11]. - First-tier cities experienced a decline of 0.5%, second-tier cities saw a 0.5% decrease, and third-tier cities had a 0.6% decline [3][11]. Investment Recommendations - Focus on companies with strong sales and land reserves in first and second-tier cities, smaller firms with notable sales and land acquisition breakthroughs, and commercial real estate companies adapting to new consumption trends [3][11].