JLSG(SH:600189) Changjiang Securities·2026-02-23 07:52Investment Rating - The report assigns a "Buy" rating for the company, marking its first coverage [8][10]. Core Insights - The company, relying on the Long White Mountain as a premium water source, is positioned to enhance its brand influence as the region's mineral water representative. The company is expected to improve its profitability following the divestiture of loss-making assets starting January 2026 [3][5][6]. - The mineral water market in China is projected to grow, with the company aiming to expand its market share in Northeast China, particularly in Liaoning and Heilongjiang provinces, where significant sales growth is anticipated [7][8][84]. Summary by Sections Company Overview - Established in 1998, the company originally focused on timber-related industries before transitioning to mineral water production. It underwent significant restructuring in 2017, integrating its mineral water and landscaping businesses, and officially rebranded in 2020 [6][18][24]. Market Position - The company holds a leading position in the mineral water market in Jilin Province, with a projected market share of 30% by 2025. Approximately 76% of its revenue is generated from the Northeast market, indicating strong regional dominance [7][8][84]. Growth Strategy - The company is actively developing markets in Liaoning and Heilongjiang, with expected sales growth rates of 26% and 101% respectively by 2024. The expansion strategy includes enhancing brand visibility through advertising and partnerships with e-commerce platforms [8][84]. Financial Projections - The company anticipates a net profit of 0.15 billion, 0.8 billion, and 1.9 billion yuan for the years 2025, 2026, and 2027 respectively, with corresponding earnings per share (EPS) of 0.02, 0.12, and 0.27 yuan [8][84]. Product Quality and Competitive Edge - The company benefits from high-quality water sourced from five locations in Long White Mountain, which is recognized as one of the world's premier natural water sources. Its product offerings emphasize affordability and quality, appealing to consumer preferences [62][67].