KAIYUAN SECURITIES·2026-02-23 08:03Investment Rating - The investment rating for the media industry is "Positive" (maintained) [1] Core Insights - The report highlights significant growth in AI applications and user engagement during the Spring Festival, with major platforms like Doubao, Qianwen, and Yuanbao achieving substantial user interaction and commercial activity [3][34] - The anticipated release of the game "Yihuan" shows strong pre-launch interest, with over 25 million reservations, indicating its potential to become a blockbuster title [4] - The report suggests continued investment in AI-related sectors, particularly in advertising, e-commerce, social media, entertainment, and education, with specific recommendations for companies like Gravity Media, Worth Buying, and Kuaishou [3] Industry Data Overview - The game "Goose Duck Kill" ranked first in the iOS free game chart, while "Honor of Kings" topped the iOS revenue chart as of February 21, 2026 [11][15] - The film "Fast Life 3" achieved a box office of 2.273 billion yuan in the week ending February 21, 2026, leading the weekly box office rankings [22] - The report notes that the A-share media sector performed well in the first week of 2026, with the film sector showing particularly strong performance [8] Industry News Summary - The report discusses the rapid iteration of large models in AI, with significant advancements in AI applications during the Spring Festival, leading to increased user education and engagement [26] - Major AI models such as Qwen-Image-2.0 and GLM-5 have been released, showcasing improvements in capabilities and performance metrics [27][28] - The report emphasizes the importance of user engagement during the Spring Festival, with Doubao achieving 1.9 billion interactions and Yuanbao surpassing 50 million daily active users [33]