社会服务行业2025年业绩预告综述：关注出行链业绩回暖信号

Investment Rating - The industry investment rating is "Outperform the Market" [5][33] Core Insights - As of February 15, 2026, 42 out of 85 listed companies in the social services sector have released their 2025 earnings forecasts, resulting in a disclosure rate of 49%. The overall pre-profit rate for the sector is 45%, ranking sixth among eight major consumer sectors. The consumption structure in China is shifting from goods to a balanced focus on both goods and services, with experience-based service consumption expected to be a major growth driver. For 2026, stable consumer policy guidance is anticipated, but recovery in the fundamentals will take time due to adjustments in household balance sheets. The first half of 2026 is expected to present mainly structural opportunities [2][3][30]. Summary by Sections Disclosure and Performance - The social services sector has a disclosure rate of 49%, ranking fifth among eight major consumer sectors. Among the 42 companies that have released forecasts, only 19 are expected to be profitable, leading to a pre-profit rate of 45%, which is the sixth highest among consumer sectors. Compared to 2024, the performance of the social services sector is under pressure, with only 14% of companies expected to see year-on-year profit growth, a decrease of 4% from the previous year. The proportion of companies turning losses into profits and those continuing to incur losses has increased to 10% and 48%, respectively, with nearly half of the companies continuing to report losses [3][11][30]. Subsector Performance - Most subsectors have a disclosure rate exceeding 50%, with the tourism and scenic spots sector showing signs of recovery. Among 13 companies that have disclosed forecasts in this sector, 8 are expected to be profitable. The professional services sector remains stable with over half expected to be profitable, while the sports sector is expected to incur losses. The tourism and scenic spots sector continues to face pressure, but there are positive signals of recovery, with the proportion of companies turning losses into profits increasing from 8% to 23%. The hotel and restaurant sector is performing well, with two companies expecting profit increases and a decrease in loss ratios. The education sector, however, is underperforming, with 7 out of 10 companies continuing to report losses [4][15][16][30]. Investment Recommendations - The report suggests focusing on companies in the travel chain sector that will benefit from the implementation of the spring and autumn holiday system and the gradual recovery of consumer confidence. Additionally, attention should be given to leading chain restaurants that are in a critical phase of scaling up and increasing market share, as well as the early-stage value of emerging experience-based sectors such as sports events and concerts [2][30].