房地产行业周报（2026年7-8周）：春节前后新房与二手房成交面积同比减少，中海新增香港九龙牛头角地块-20260224

Investment Rating - The report maintains a recommendation for the real estate sector [2] Core Insights - The real estate market is experiencing a decline in new and second-hand housing transaction volumes, with new housing transaction area down by 28% year-on-year during the Spring Festival period [19][23] - The report highlights three main issues in the real estate market: a decline in new housing demand, unresolved inventory issues, and the negative impact of land finance on the economy [31] Industry Data - The total market capitalization of the real estate sector is approximately 1,262.78 billion [2] - The sector's performance over the past month shows an absolute increase of 0.9%, but a relative decrease of 3.0% compared to the benchmark [3] Sales Performance - New housing sales in 20 cities saw a year-on-year decrease of 28%, with a total transaction area of 181 million square meters during the Spring Festival [19] - Second-hand housing sales in 11 cities also decreased by 22%, with a total transaction area of 156 million square meters [23] Policy Developments - Local governments are implementing housing subsidy policies, such as in Quzhou, where families can receive up to 80,000 yuan in subsidies for purchasing new homes [13] - In Huizhou, new policies include increased housing fund loan limits and measures to enhance housing quality and market order [16] Company Dynamics - Longfor Group reported a contract sales amount of 2.45 billion yuan in January, with a total sales area of 300,000 square meters [17] - China Overseas Development acquired land in Hong Kong for 1.8688 billion HKD, designated for residential use [18] - Vanke's stock increased by 8.4%, while Shimao Group's stock decreased by 17.7% [11][15]