房地产行业26年1月市场总结:市场信心逐步回升,主流标的表现优异
GF SECURITIES·2026-02-26 14:37

Core Insights - The report indicates a gradual recovery in market confidence, with mainstream real estate stocks performing exceptionally well [1] - The overall rating for the real estate industry remains "Buy" [2] Market Performance - New housing market remains sluggish, while the second-hand market shows strong performance. In January 2026, the transaction area of commodity residential properties in 45 cities decreased by 27% year-on-year, and by 57% when adjusted for the Lunar New Year. In contrast, the second-hand housing market saw a 73% increase year-on-year, with a 12% increase when adjusted for last year's Lunar New Year base [5][14] - The transaction prices for second-hand homes in key cities increased by 2.7% month-on-month in January 2026, marking the first price increase since March 2025 [5][14] Market Sentiment - The market sentiment is improving, with new home prices stabilizing and the inventory of new homes decreasing, although the de-stocking cycle remains high. The new home inventory is declining, but the de-stocking period remains elevated [5][14] - The transaction conversion rate for visits in January reached 5.2%, the highest since July 2025 [5][14] Policy Environment - The report highlights a positive start to the real estate policy environment for the year. Key policies include the extension of personal income tax rebates until 2027 and the cancellation of the "three red lines" policy [5][14] - The central government has shown a commitment to improving and stabilizing market expectations, with various ministries working collaboratively [5][14] Land Market - The land market is experiencing a downturn, with residential land transfer fees in January 2026 amounting to 92.4 billion yuan, a 46% year-on-year decrease. Both government and corporate land acquisition intentions are low [5][14] Investment Outlook - The report notes that both domestic and Hong Kong real estate stocks have performed well, with the SW real estate index rising by 4.3%, outperforming the market by 2.7 percentage points. The overall valuation level of the industry remains at a low point, suggesting potential for recovery [5][14] - Companies with low price-to-sales ratios are expected to have good stock price elasticity, and continuous attention to the real estate sector is recommended [5][14]

房地产行业26年1月市场总结:市场信心逐步回升,主流标的表现优异 - Reportify