打破共识系列之一:地产落,消费升
Shenwan Hongyuan Securities·2026-02-28 08:41

Group 1: Market Trends - The current consensus that consumption will continue to be affected by the downturn in real estate is challenged; international experience suggests that consumption tends to rise at the midpoint of real estate adjustments, indicating China may be at such a turning point[3] - The "U-shaped" characteristic of consumption inclination around real estate turning points is often overlooked, with consumption growth typically leading income growth by about five years post-adjustment[4][14] Group 2: Economic Effects - The three main effects of real estate changes on the economy are the "income effect," "wealth effect," and "crowding-out effect," with the income effect dominating in the early years of the post-real estate era, leading to lower consumption[4][15] - After the peak of the real estate cycle in 2020, the average growth rate of disposable income is expected to decline from 8%-10% to 3%-4% over approximately ten years, aligning with international patterns[4][14] Group 3: Future Projections - By 2026, the significant weakening of the crowding-out effect may initiate a new cycle of rising consumption inclination, as housing price-to-income ratios have returned to pre-2015 levels, suggesting a new economic balance[7][72] - Regions experiencing significant declines in housing prices from 2022 to 2024, such as Fujian and Zhejiang, have already shown improvements in consumption inclination[7][72] Group 4: Policy Implications - The ongoing expansion of domestic demand policies, including targeted measures to boost consumption, is expected to effectively support the recovery of consumer confidence[9] - The shift in population and industry towards non-first-tier cities is expected to alleviate the pressure of high housing prices on young consumers, further enhancing consumption potential[78]

打破共识系列之一:地产落,消费升 - Reportify