2026春节消费观察：春节情感浓度高

Group 1: Consumer Behavior and Trends - 78% of consumers searched for "gifts for elders" during the Spring Festival, making it the highest searched term for holiday gifts[1] - 68.8% of consumers start their New Year shopping plans more than half a month in advance, reflecting a strong sense of ritual[19] - 82.6% of consumers create shopping plans before purchasing New Year goods, indicating a high level of planning[19] Group 2: Gift Preferences for Elders - 77.2% of consumers plan to buy nutritional supplements for elders, with a focus on easy-to-use formats like ready-to-eat products (38.2%) and small packaging (32.8%)[7] - Health and safety are the top considerations for gifts to elders, with 47.1% prioritizing these factors[5] - 83.6% of consumers choose food gift boxes for elders, with "clean ingredient lists" being the most important factor at 54.2%[14] Group 3: Product Trends and Innovations - Smart home devices are increasingly popular, with 73.5% of consumers looking for tech products that assist with health monitoring and household chores[10] - In rural areas, sales of smart appliances like robotic vacuum cleaners surged by 121% during the New Year shopping season[17] - The search volume for "horse year" themed products increased significantly, with 84.5% of consumers expressing interest in these items[38]