GUOTAI HAITONG SECURITIES·2026-03-01 11:55Investment Rating - The report assigns an "Increase" rating for the industry, indicating a projected performance that exceeds the Shanghai Composite Index by more than 15% over the next 12 months [5]. Core Insights - The new "Shanghai Seven Measures" have been released, which include relaxed housing policies, leading to an uptick in white goods production and sales during the Chinese New Year period [2]. - Key investment recommendations include: 1. Recovery points in the real estate chain and upward movement in stock prices for companies like Boss Electric (13.8X PE) and Bull Group (15.9X PE) [2]. 2. Stable transition of national subsidies, with leading black and white goods companies like Midea Group (12.2X PE), Haier Smart Home (10.5X PE), TCL Electronics (10.9X PE), and Hisense Visual (10.6X PE) recommended for their solid operations and high dividends [2]. 3. Core drivers for smart home appliances going overseas, with recommendations for robot vacuum leaders Roborock (14.5X PE) and Ecovacs (15.6X PE) [2]. 4. Companies with stable performance and upward elasticity, including Ninebot (14.6X PE), Anfu Technology (33.2X PE), Hailong Cold Chain (13.4X PE), and Beiding Co. (27.8X PE) [2]. 5. Companies expanding into new business lines, such as Rongtai Health (17.2X PE) and Wanlong Magnetic Plastic (22.2X PE) [2]. Summary by Sections - Real Estate Policy Changes: The new policies include reducing housing purchase restrictions, optimizing housing provident fund loan policies, and improving personal housing property tax policies. For instance, the maximum loan amount for first-time homebuyers has increased from 1.6 million to 2.4 million yuan, with potential increases for families with multiple children or purchasing green buildings [3]. - Air Conditioning Market Data: In January 2026, domestic air conditioning production reached 19.926 million units, a year-on-year increase of 19.5%, while sales were 19.848 million units, up 11.9%. Exports totaled 11.587 million units, reflecting a 10.1% increase, driven by the timing of the Chinese New Year and policy benefits [3].