解码威士忌系列报告三：新国标，新篇章

Investment Rating - The report maintains a positive investment rating for the whiskey industry, indicating a favorable outlook for the sector [9]. Core Insights - The whiskey market in China has been experiencing significant growth, driven by both foreign and domestic brands. The new national standard for whiskey (GB/T 11856.1-2025) will be implemented on February 1, 2026, which aims to enhance product quality and industry regulation [2][4][25]. Summary by Sections Changes in Product Classification - The new standard refines whiskey categories by introducing classifications based on production methods in addition to raw materials. Whiskey can now be categorized into malt whiskey and grain whiskey, as well as blended whiskey and flavored whiskey. Definitions for these categories have been clarified, and the requirement for grain whiskey to be aged in oak barrels has been relaxed, allowing for more innovative aging methods [5][18]. New Production Process Control Requirements - The new standard introduces specific production process controls to ensure quality consistency. It stipulates requirements for alcohol content, use of oak chips, barrel volume, and aging times. Notably, the aging period for whiskey must be at least 2 years, and for single malt whiskey, at least 3 years, aligning with international standards [6][21][22]. Enhanced Sensory Requirements - The sensory evaluation criteria have been made more precise and accessible, covering appearance, color, aroma, taste, and style. Descriptive terms have been simplified for consumer understanding, such as using "light yellow to caramel color" for color descriptions. This aims to help consumers better appreciate whiskey characteristics and reduce tasting difficulties [7][23].