Soochow Securities·2026-03-05 00:24Investment Rating - The report maintains a "Buy" rating for Ctrip Group-S (09961.HK) [1] Core Insights - Ctrip Group is experiencing rapid growth in international business and is deepening its inbound tourism strategy [4] - Domestic tourism demand remains stable, with significant growth in private group tours and the silver economy [3] - The company has launched various themed travel products targeting the elderly and has seen substantial growth in its membership program [3] - The "performance + tourism" strategy is yielding triple-digit growth, enhancing cross-city travel and extending stay durations [3] Financial Projections - Total revenue is projected to reach RMB 62.41 billion in 2025, with a year-on-year growth of 17.10% [1] - The net profit attributable to shareholders is expected to be RMB 33.29 billion in 2025, reflecting a significant year-on-year increase of 95.08% [1] - Non-GAAP net profit is forecasted at RMB 33.61 billion for 2025, with an 86.29% year-on-year growth [1] - The report anticipates a non-GAAP net profit of RMB 239 billion by 2028, with corresponding P/E ratios decreasing from 12 to 10 over the forecast period [4]