Soochow Securities·2026-03-05 01:37Investment Rating - The report maintains a "Buy" rating for the company [1] Core Insights - The company is experiencing rapid growth in international business and is deepening its inbound tourism strategy [4] - Domestic tourism demand remains stable, with significant growth in private group tours and the silver economy [3] - The company has launched various themed travel products targeting the elderly demographic and has opened its first offline flagship store in Shanghai [3] - The "performance + tourism" strategy is showing strong results, with a three-digit growth in ticket sales for global performances [3] Financial Projections - Total revenue is projected to reach 62,409 million in 2025, with a year-on-year growth of 17.10% [1] - The company's non-GAAP net profit is expected to be 33,608 million in 2026, reflecting an 86.29% increase from the previous year [1] - The projected non-GAAP net profit for 2028 is 23,876 million, with a corresponding P/E ratio of 10.32 [1][4] Business Performance - The company achieved a total revenue of 624.1 billion in 2025, marking a 17% year-on-year increase [10] - The international OTA platform saw a 60% increase in total bookings in 2025, with significant growth in the Asia-Pacific region [10] - The company served approximately 20 million inbound tourists in 2025, connecting them with around 150,000 hotels [10]