Guoxin Securities·2026-03-06 00:50Investment Rating - The report maintains an "Outperform" rating for the sector [3][44]. Core Insights - The beauty and personal care sector is expected to see growth driven by new product launches and promotional activities during the March 8th sales period, which is anticipated to provide positive data performance compared to the previous year's low base [1][12]. - The gold jewelry sector is experiencing significant price fluctuations, with COMEX gold prices increasing by 22.34% from the beginning of the year to March 2. Despite short-term impacts on consumer sentiment, the long-term growth logic for leading brands remains intact [2][15]. - The report highlights that the overall retail sector is expected to rebound due to policy support and the potential for increased consumer spending as the market stabilizes [3][20]. Summary by Sections Beauty and Personal Care - The March 8th promotional period is crucial for sales, with brands expected to leverage platform support and new product launches to drive growth [12][13]. - Major domestic brands are actively launching new products, enhancing brand loyalty and attracting new customers [13][16]. Gold Jewelry - The sector is influenced by gold price volatility, but leading companies are expected to maintain stable growth due to strong brand positioning and innovative product offerings [2][19]. - Companies with a high proportion of investment gold business are projected to achieve significant revenue growth, with estimates of net profit for 2025 ranging from 1.06 to 1.23 billion [18]. Market Trends - The retail sector's total sales in December 2025 showed a year-on-year growth of 0.9%, with online retail sales growing by 8.6% [20][24]. - The beauty and personal care segment outperformed the overall market, with a notable increase in online sales contributing to a positive outlook for the sector [29][37]. Investment Recommendations - The report recommends several companies across different segments, including: - Gold Jewelry: Cai Bai Co., Luk Fook Holdings, Lao Pu Gold, Chow Tai Fook, and Chao Hong Ji [3][44]. - Beauty and Personal Care: Proya, Betaini, Shangmei, Ruoyu Chen, and Dengkang Oral Care [3][44]. - Cross-border E-commerce: Anker Innovations, Small Commodity City, and Focus Technology [3][45]. - Offline Retail: Hangzhou Jie Bai, Jia Jia Yue, Chongqing Department Store, and Yonghui Supermarket [3][45].