HTSC·2026-03-06 07:36Investment Rating - The investment rating for the company is "Buy" with a target price of HKD 19.40 [1]. Core Insights - The report highlights that the brand transformation is enhancing operational quality, with a focus on improving store efficiency, optimizing product structure, and expanding into overseas markets [5][6]. - The recent fluctuations in gold prices have created temporary disruptions in demand, particularly affecting price-sensitive consumers in mainland China, while sales in Hong Kong, Macau, and Hainan are performing well due to price advantages [6][10]. - The company is expected to gradually stabilize its store closures and focus on enhancing the quality of single-store operations, particularly in high-end urban areas [7]. - The introduction of new product lines, including collaborations with popular brands, is expected to attract younger consumers and strengthen brand recognition [8][10]. - Profit forecasts for the company remain strong, with net profits projected at HKD 8.12 billion for FY26, HKD 8.91 billion for FY27, and HKD 9.90 billion for FY28 [9]. Financial Projections - Revenue is expected to increase from HKD 89.66 billion in FY25 to HKD 91.49 billion in FY26, with a growth rate of 2.04% [4]. - The company's net profit margin is projected to improve, with a net profit increase of 37.26% in FY26 compared to FY25 [4]. - The earnings per share (EPS) is forecasted to rise from HKD 0.59 in FY25 to HKD 0.81 in FY26 [4].