GUOTAI HAITONG SECURITIES·2026-03-07 09:30Investment Rating - The report rates the industry as "Buy" [4] Core Insights - The recent settlement between Google and Epic Games, which includes a reduction in the Google Play Store commission to 20% and 10% for subscription services, marks the end of high commission practices in app stores. This change is expected to benefit high-quality game developers as they gain more negotiating power in channel discussions [3][11][12] - The gaming sector is viewed as having high valuation attractiveness, with a recommendation to continue investing in leading companies that are expected to maintain high growth rates despite recent market adjustments [5][15] Summary by Sections Google and Epic Games Settlement - Google and Epic Games have reached a settlement that reduces the Google Play Store commission to 20% and 10% for subscriptions, allowing developers to use their own payment systems. This agreement will be effective until September 30, 2032, and will be rolled out globally by September 30, 2027 [9][11][12] Gaming Sector Valuation - The gaming sector has experienced significant adjustments due to macroeconomic narratives, but it remains complex and difficult to replace with AI. AI is expected to enhance game development efficiency rather than replace it. The report emphasizes that high-quality content will drive user retention and payment, opening new growth avenues in the industry [5][13][14][15] Recommended Companies - The report suggests focusing on companies with strong growth potential, including Wanda Film, Perfect World, and Mango Excellent Media, among others, as they are expected to benefit from the changing landscape in the gaming industry [8][16]