新消费行业周报（2026.3.2-2026.3.6）：政府工作报告提出实施消费专项行动；全球美妆 TOP10 中国区表现分化-20260307

Investment Rating - The industry investment rating is "Positive" (maintained) [1] Core Insights - The 2026 Government Work Report emphasizes the implementation of special actions to boost consumption, aiming to stimulate internal consumption and promote sustainable growth through various measures [4] - The global beauty market shows a clear "one strong, one super" pattern, with significant performance differentiation in the Chinese market among the top beauty brands [4] - The report highlights the robust growth of emerging consumer goods, reflecting new consumption concepts among the younger generation [21] Summary by Sections Government Initiatives - The report outlines several initiatives to enhance consumer spending, including plans to increase income for low-income groups, promote consumption upgrades, and support personal consumption loans [4] Beauty Industry Performance - In 2025, the total sales of the top ten global beauty groups reached 1,086.2 billion, with a year-on-year growth of 0.8%. L'Oréal leads with over 350 billion in sales, while Procter & Gamble and Estée Lauder are in the third tier with around 100 billion [4] - Performance in China varies significantly among brands, with L'Oréal showing a recovery in sales growth, while Estée Lauder achieved a 13% organic sales growth in the last quarter of 2025 [4] Gold and Jewelry Market - The report notes a price adjustment for Lao Pu Gold, with an increase of approximately 20-30%, which is expected to maintain high profit margins [4] - The consumption volume of gold jewelry showed a year-on-year decline in 2025, indicating market challenges [19] Investment Recommendations - The report suggests focusing on high-quality domestic brands in beauty, such as Mao Ge Ping and Shangmei, and on popular gold brands among younger consumers like Lao Pu Gold and Chao Hong Ji [21][5] - In the collectible toy sector, companies with strong IP creation and operation experience, such as Pop Mart, are recommended [5] - For ready-to-drink tea, leading brands with strong brand power and wide coverage, like Mixue Group and Gu Ming, are highlighted [5]