East Money Securities·2026-03-12 11:10Investment Rating - The report maintains an "Outperform" rating for the gaming industry, indicating an expected performance that exceeds the market average [3][13]. Core Insights - The 2026 Game Developers Conference (GDC) highlighted the integration of AI in various aspects of game development, marking a shift from AI as a future vision to a current reality [7]. - The gaming industry is anticipated to experience a dual boost in fundamentals and valuations due to multiple catalysts including supply recovery, policy support, technological advancements, and channel transformations [7]. - The report emphasizes the potential of AI to revolutionize the gaming industry, enhancing productivity and efficiency across the value chain [8]. Summary by Sections Supply Recovery - The normalization of game license approvals is becoming clearer, with improvements in quantity and pace, alleviating supply-side constraints in the industry [7]. Policy Support - Continuous support from policies related to digital economy, cultural consumption, and technological innovation is strengthening the value recognition of the gaming industry [7]. Technological Catalysts - AI is identified as a key variable in the next productivity revolution within the gaming sector, impacting both tools and native experiences [7]. Channel Transformation - There are expectations for a reduction in fees on platforms like Google Play and App Store, which could significantly improve profit distribution structures for game developers [7]. Investment Opportunities - Upstream: Companies with IP reserves and technical platform capabilities, such as Reading Group and Unity, are expected to benefit from "AI + IP" and "AI + Engine" integrations [8]. - Midstream: Companies like Tencent and NetEase are positioned to gain from "AI + PGC" and "AI + UGC" enhancements, which will improve content production efficiency [8]. - Downstream: Companies such as Applovin and Bilibili are likely to see improved customer acquisition and retention through "AI + Channel Marketing" strategies [8].