Shenwan Hongyuan Securities·2026-03-16 03:03Investment Rating - The report rates the construction materials industry as "Overweight" [2] Core Insights - The consumer building materials sector is experiencing strong price increases, with significant price hikes announced by major companies in the waterproofing and coatings industries [4] - The core contradiction for the consumer building materials sector in 2026 will be price transmission and profit improvement, driven by rising international oil prices affecting raw material costs [4] - Demand recovery is supported by the traditional peak construction season and active second-hand housing market, which aids companies in passing on costs [4] - The report highlights three major changes in demand: increased importance of non-housing scenarios, a significant rise in second-hand home transactions, and the anticipated growth of stock renovations [4] - The report emphasizes the importance of industry structure and company willingness to raise prices, with a focus on the waterproofing sector [4] Summary by Sections Price Increases - In March, the consumer building materials sector saw strong price increases, with companies like Nippon Paint and Skshu Paint announcing price hikes of 3-10% and 5-15% respectively [4][5] - Major companies in the waterproofing sector, such as Oriental Yuhong and Keshun, have also announced price increases for various products [5] Demand and Supply Dynamics - The report notes that the demand for building materials is expected to rise due to the peak construction season and increased activity in the real estate market [4] - The report suggests that the supply side has been constrained due to capacity reductions in cement and glass, which may lead to further price increases [4] Investment Recommendations - The report recommends focusing on the waterproofing sector, specifically companies like Keshun and Oriental Yuhong, which have demonstrated strong growth potential [4] - Other recommended companies include Hanhigh Group, Sanke Tree, and Weixing New Materials, which have stable cash flows and performance [4][6]