传媒互联网行业周报：苹果下调中国应用商店佣金率，腾讯版“小龙虾”WorkBuddy正式上线-20260317

Investment Rating - The report maintains a "Recommended" investment rating for the media and internet industry [4] Core Insights - The media industry experienced a decline of 3.23% from March 9 to March 15, 2026, while the Shanghai Composite Index decreased by 0.70% and the Shenzhen Component Index by 0.76% [12] - Key sectors such as gaming, television broadcasting, film, advertising, digital media, and publishing saw respective declines of 3.45%, 1.70%, 4.18%, 3.83%, 3.36%, and 0.78% [12] - The report highlights significant developments in AI applications, gaming, and film sectors, indicating potential growth areas [8][35] Summary by Sections 1. Market Performance - The media industry (Shenwan) declined by 3.23% during the week of March 9-15, 2026, compared to a 0.19% increase in the CSI 300 index [12] - The gaming sector specifically saw a decline of 3.45% [12] 2. Key Industry Data 2.1 AI Applications - OpenRouter platform token usage reached 16.9 trillion, a week-on-week increase of 14.19% [18] - The top five models on the platform were dominated by domestic models [18] 2.2 Gaming - Apple reduced the commission rate for in-app purchases and paid apps in China from 30% to 25% [3] - The top five mobile games on iOS in China as of March 14, 2026, were "Honor of Kings," "Peacekeeper Elite," "Fearless Contract: Source Action," "Delta Action," and "Endless Winter" [22] - The overseas revenue of Chinese mobile games in February saw a significant increase of 221% [25] 2.3 Film - The total box office for domestic films was 372 million yuan during the week of March 9-15, 2026 [31] - The top three films were "Racing Life 3," "Bounty Hunter: Wind Rises in the Desert," and "Silent Awakening" [34] 3. Industry Key Events and Announcements - Tencent's AI assistant "WorkBuddy" was officially launched on March 9, 2026 [35] - Notable financing events included Aishi Technology's completion of a Series C round led by Dinghui [35] 4. Investment Recommendations - The report expresses optimism about themes such as AI applications and cultural exports, recommending focus on gaming, IP, short dramas, marketing, and publishing sectors [36]