Investment Rating - The report assigns an "Accumulate" rating to the company [6][32]. Core Insights - The company is actively developing non-real estate businesses to mitigate cyclical risks and is focusing on cost reduction and efficiency improvements while enhancing shareholder returns [2][10]. - The company is a leading integrated online and offline real estate transaction platform, benefiting from market share advantages that support long-term growth [32]. Financial Performance Summary - In 2025, the company's total transaction volume was 31,833 billion RMB, a decrease of 5.0% year-on-year, while net revenue increased by 1.2% to 946 billion RMB [15][21]. - Operating expenses for 2025 were 181 billion RMB, down 5.6% year-on-year, leading to a reduction in the proportion of operating expenses to net revenue by 1.4 percentage points [15][21]. - The net profit for 2025 was 29.91 billion RMB, a decline of 26.7%, with adjusted net profit at 50.17 billion RMB, down 30.4% [15][21]. Business Segment Performance - The company's existing housing business generated net revenue of 25 billion RMB in 2025, down 11.3%, with total transaction volume at 21,515 billion RMB, a decrease of 4.2% [25][28]. - The new housing business reported net revenue of 30.6 billion RMB, a decline of 9.1%, with total transaction volume of 8,909 billion RMB, down 8.2% [28][30]. - The home decoration and furniture business achieved net revenue of 15.4 billion RMB, a year-on-year increase of 4.4% [30]. Shareholder Returns - In 2025, the company spent approximately 921 million USD on share repurchase programs, with total shareholder returns reaching about 1.2 billion USD, an increase of over 9% year-on-year [16][30].
贝壳-W：年报点评：经营效益呈现韧性，非房业务穿越周期-20260318