EBSCN·2026-03-23 08:15Investment Rating - The report maintains a rating of "Accumulate" for the real estate sector [5] Core Insights - In January and February 2026, the transaction area of residential land in 100 cities decreased by 34% year-on-year, with the average transaction floor price down by 24% year-on-year [1][20] - The supply of residential land in 100 cities was 17.5 million square meters, a year-on-year decrease of 17.2%, while the transaction area was 19.19 million square meters, a year-on-year decrease of 34.1% [1][20] - The report highlights a significant decline in land transaction volumes and prices across different city tiers, indicating a challenging market environment [2][4] Summary by Sections 1. Supply and Demand of Land/Residential Land in 100 Cities - In January and February 2026, the total land supply in 100 cities was 175 million square meters, with a year-on-year increase of 2.7%, while the transaction area was 142 million square meters, a year-on-year decrease of 18.3% [10] - The supply of residential land in first-tier cities was 1.36 million square meters, a year-on-year decrease of 9.3%, and the transaction area was 1.11 million square meters, a year-on-year decrease of 34.4% [30] - In second-tier cities, the supply of residential land was 7.45 million square meters, a year-on-year decrease of 40.0%, and the transaction area was 5.65 million square meters, a year-on-year decrease of 44.6% [40] 2. Transaction Prices of Land/Residential Land in 100 Cities - The average transaction floor price for residential land in 100 cities was 5,457 yuan per square meter, a year-on-year decrease of 23.9% [58] - In first-tier cities, the average transaction floor price was 30,662 yuan per square meter, a year-on-year decrease of 30.4% [68] - In second-tier cities, the average transaction floor price was 4,688 yuan per square meter, a year-on-year decrease of 40.9% [71] 3. Top 50 Real Estate Companies' Land Acquisition - In January and February 2026, the top 50 real estate companies saw a 60% year-on-year decrease in the value of newly acquired land reserves, totaling 777 billion yuan [84] - The top three companies by newly acquired land value were Yuexiu Property (26.2 billion yuan), China Resources Land (2.2 billion yuan), and China Communications Construction (2.2 billion yuan) [90] - The total area of newly acquired land by the top 50 companies decreased by 35% year-on-year [87] 4. Transaction Situation of Residential Land in Core 30 Cities - In January and February 2026, the transaction area of residential land in the core 30 cities decreased by 55% year-on-year, with a total transaction area of 561 million square meters [98] - The average transaction floor price in these cities was 11,391 yuan per square meter, a year-on-year decrease of 14.8% [98] - The overall premium rate for land transactions in the core 30 cities was 10.4%, a decrease of 5.6 percentage points year-on-year [98] 5. Investment Recommendations - The report suggests focusing on three main lines: 1. Real estate companies with comprehensive development capabilities and strong credit advantages, such as China Jinmao [116] 2. Public REITs with rich stock resources and strong operational brand competitiveness, such as China Resources Land [117] 3. Long-term development potential in property services, recommending companies like China Merchants Shekou [117]