CAITONG SECURITIES·2026-03-24 13:20Investment Rating - The industry investment rating is "Positive" (maintained) [1] Core Viewpoints - The report emphasizes the importance of dividends and globalization in the home appliance sector [1] - Domestic sales of color TVs and washing machines have shown good performance in offline channels since 2026, while online sales of some small appliances have also performed well [6][10] - Export performance has been strong since 2026, with a notable increase in home appliance exports to emerging markets [19][24] - The report suggests that despite growth pressures due to high base effects from the previous year, leading brands are showing resilience and growth potential [38] Summary by Sections Domestic Sales - In January-February 2026, offline sales of color TVs and washing machines performed well, while online sales faced pressure. For color TVs, online sales were 1.973 million units with a revenue of 6.94 billion yuan, showing a year-on-year decline of 29.7% and 14.5% respectively. Offline sales were 534,000 units with a revenue of 3.45 billion yuan, showing a year-on-year increase of 25.1% and 27.8% [10] - For refrigerators, online sales were 2.019 million units with a revenue of 5.22 billion yuan, down 17.0% and 4.9% year-on-year, while offline sales were 523,000 units with a revenue of 3.10 billion yuan, up 8.8% and down 0.6% year-on-year [10] - Air conditioning sales faced overall pressure, with online sales of 1.254 million units and a revenue of 3.89 billion yuan, down 37.3% and 35.3% year-on-year [10] Export Performance - Since 2026, the export performance has been strong, with total domestic exports in January-February 2026 amounting to 4.6 trillion yuan, a year-on-year increase of 19%. In USD terms, the total export was 0.7 trillion USD, up 22% year-on-year [19] - Home appliance exports in January-February 2026 were 119.2 billion yuan, reflecting a year-on-year increase of 9% [19] Investment Recommendations - The report recommends focusing on companies such as TCL Electronics, Midea Group, Gree Electric, Haier Smart Home, Hisense Visual, Ecovacs, and Roborock, highlighting their strong dividend yields and defensive attributes in the current market environment [38]