商社美护行业周报：1-2月社零温和复苏，泡泡玛特布局真人电影

Investment Rating - The industry maintains a "Recommended" rating, focusing on service consumption, beauty care, IP derivatives, and gold jewelry as new consumption sectors [5][26]. Core Insights - The total retail sales of social consumer goods in January-February 2026 reached 8.61 trillion yuan, a year-on-year increase of 2.8%, exceeding the Wind consensus expectation of 2.5% [3][23]. - Retail sales of goods amounted to 7.58 trillion yuan, up 2.5% year-on-year, while service retail sales grew by 5.6%, and catering revenue reached 1.03 trillion yuan, increasing by 4.8% [3][23]. - The long Spring Festival holiday boosted travel willingness, leading to faster growth in service consumption, with retail sales in tourism consulting and leisure services maintaining over 10% growth [3][23]. Summary by Sections Market Performance - From March 16 to March 20, 2026, the commerce retail, social services, and beauty care sectors experienced declines of 4.55%, 4.00%, and 4.78% respectively, ranking 18th, 14th, and 21st among 31 primary industries [13][21]. Key Industry Data and News - In the beauty care sector, Up Beauty Co. signed a strategic cooperation framework agreement with KAITAI Pharmaceutical regarding KT-939, aiming to enhance its market position in effective whitening cosmetics [23]. - The 2025 financial results for major companies showed mixed performance, with Juzhi Bio reporting a slight revenue decline of 0.4% to 5.518 billion yuan and a net profit drop of 7.2% [23][25]. - Watsons Group's 2025 revenue in China was 13.265 billion HKD, down 1.8%, with EBITDA falling sharply by 73.88% [23][25]. Investment Recommendations - The report emphasizes a focus on service consumption, beauty care, IP derivatives, and gold jewelry sectors, recommending specific companies such as Ruoyuchen, Maogeping, Up Beauty Co., Pop Mart, Chaohongji, and Laopu Gold [5][26].