竞争激烈：美团

Investment Rating - The report aligns with the views of CITIC Lyon Research, indicating that Meituan's Q4 2025 performance was below expectations, with total revenue growing by 4% year-on-year to 92 billion yuan [4]. Core Insights - Meituan is shifting its focus towards high-quality growth while reducing subsidies for low-value orders and non-core categories, which may slow revenue growth but improve unit economics [4]. - The average order value (AOV) for Meituan's food delivery service is expected to rebound significantly in Q1 2026, which will lower revenue growth but accelerate improvements in unit economics [5]. - Meituan's instant retail revenue is projected to maintain steady year-on-year growth driven by an increase in order volume, with a focus on strengthening supply chain collaborations with leading brands [6]. - The company's focus on core categories in its dine-in, hotel, and travel businesses is expected to lead to a slowdown in revenue growth but an improvement in profit margins due to reduced subsidies for non-core categories [7]. - New business losses for Keeta are anticipated to not exceed the levels of 2025, with expectations of a decrease in losses in Q1 2026 [8]. - Catalysts for growth include improvements in food delivery profit margins, strong market share gains in dine-in services, and further narrowing of new business losses, particularly in Meituan Preferred [9]. Summary by Sections Revenue by Product - Core local business accounts for 74.8% of revenue, while new businesses contribute 25.2% [12]. Company Overview - Meituan is the largest e-commerce platform in China, holding over 80% market share in food delivery and maintaining a leading position in local services such as restaurant dine-in and hotel bookings, supported by a robust user base of approximately 540 million [11]. Stock Information - As of March 26, 2026, the stock price is 86.7 HKD, with a market capitalization of 68.42 billion USD and a consensus target price of 122.94 HKD [12].