Ai Rui Zi Xun·2026-03-28 15:20Investment Rating - The report does not explicitly provide an investment rating for the beauty industry Core Insights - The beauty industry is shifting from competition to a co-creation model, emphasizing emotional resonance over mere functionality, with 62% of consumers valuing experience and 64% willing to pay for it [3] - The rise of outdoor wear as a new business attire reflects a lifestyle shift among professionals towards comfort and a relaxed aesthetic [6] - The popularity of wigs among younger consumers indicates a trend towards self-expression and personal investment in appearance [6] - The beauty product lifecycle is shortening, with new products experiencing rapid initial popularity but declining significantly after six months, prompting brands to adopt pre-launch marketing strategies [10] - The beauty retail landscape is undergoing significant changes, with over 30 brands exiting the Chinese market and a clear divide in performance among retailers [10] Industry Trends - The beauty industry is exploring new growth paths through co-creation and emotional engagement, as highlighted in the 2026 CIBE conference [3] - Brands are shifting their marketing strategies to focus on authentic emotional connections with consumers, particularly around events like International Women's Day [4] - The emergence of wigs as a fashion statement among Gen Z reflects changing consumer attitudes towards beauty and self-expression [6] - The beauty product heat cycle is becoming shorter, with brands needing to adapt their strategies to maintain consumer interest over time [10] - The traditional beauty retail sector is facing challenges, with significant brand exits and a need for transformation among retailers [10] Top Brand News - MOOKLOOK has maintained its position as the top-selling facial oil in the CS channel for four consecutive years, demonstrating strong consumer demand for oil-based skincare [16] - C咖 has emerged as a leading brand in the oil skin care segment, achieving significant sales and recognition in the market [16] - Estee Lauder's legal action against Walmart over counterfeit products highlights the ongoing challenges in maintaining brand integrity and consumer trust [13]