Investment Rating - The report maintains a "Strong Buy" rating for Smoore International (06969.HK) with a target price of HKD 12.45 [2][9] Core Insights - In 2025, Smoore International achieved revenue of HKD 14.256 billion, representing a year-on-year increase of 20.8%. The adjusted net profit was HKD 1.530 billion, up 1.3% year-on-year, with an adjusted net profit margin of 10.7%, down 2.1 percentage points from the previous year [2][5] - The HNB (Heat-not-Burn) business is expanding, contributing significantly to revenue growth, with HNB revenue surpassing HKD 1.25 billion in 2025, compared to HKD 220 million in 2024. The company is expected to continue supporting strategic customers in promoting HNB products globally [9][10] - The vaping business benefits from stricter industry regulations, enhancing the market position of compliant companies like Smoore. The ODM (Original Design Manufacturer) business generated revenue of HKD 11.34 billion, up 21.7% year-on-year, with notable growth in Europe and the U.S. markets [9][10] Financial Summary - Total revenue for 2025 is projected at HKD 14.256 billion, with expected growth rates of 17.1%, 19.6%, and 15.2% for 2026, 2027, and 2028 respectively [5][10] - The adjusted net profit for 2025 is estimated at HKD 1.064 billion, with a projected growth rate of -18.4% for 2026, followed by 18.9% and 46.2% for 2027 and 2028 respectively [5][10] - The company’s gross margin for 2025 is reported at 34.1%, down 3.3 percentage points year-on-year, primarily due to a higher proportion of lower-margin products [9][10]
思摩尔国际（06969）：HNB业务放量，雾化主业稳健增长：思摩尔国际06969.HK2025年报点评