长城汽车(601633):新能源、海外销量稳步提升,归元平台助力新车势能向上
Western Securities·2026-03-29 06:53

Investment Rating - The investment rating for the company is "Buy" [5] Core Insights - The company achieved a revenue of 222.8 billion yuan in 2025, representing a year-on-year increase of 10%. However, the net profit attributable to shareholders decreased by 22% to 9.9 billion yuan, and the net profit excluding non-recurring items fell by 38% to 6.1 billion yuan [1][5] - In Q4 2025, the company reported a revenue of 69.2 billion yuan, with a quarter-on-quarter increase of 16% and a year-on-year increase of 13%. The net profit for Q4 was 1.2 billion yuan, showing a significant decline of 46% both quarter-on-quarter and year-on-year [1][2] Summary by Sections Revenue and Profitability - In 2025, the company sold 1.32 million vehicles, a 7.3% increase year-on-year. Of these, approximately 510,000 were sold overseas, marking an 11.7% increase and accounting for 38% of total sales, up by 12.1 percentage points. The sales of new energy vehicles reached 400,000 units, a 25.4% increase, representing 30% of total sales, up by 4.4 percentage points [2] - The company's gross margin and net margin for 2025 were 18.0% and 4.4%, respectively, down by 1.5 and 1.9 percentage points year-on-year. The decline in net margin was primarily due to the accelerated establishment of new channel models, the launch of new models and technologies, and brand enhancement efforts [2] Product and Market Development - The company launched the "Guiyuan" platform, the world's first native AI all-powertrain automotive platform, which supports various power forms and seven vehicle categories, enhancing brand momentum [3] - The "Tank" brand has made significant strides in the off-road segment, with the introduction of the Hi4-Z architecture and advanced intelligent features. The new Tank 500 and Tank 400 models achieved monthly sales exceeding 6,000 units by year-end [3] - The "Ora" brand underwent a strategic transformation, evolving from a pure electric brand to a comprehensive power brand, accelerating its global strategy [3] Future Projections - Revenue projections for 2026-2028 are estimated at 265.1 billion yuan, 310.8 billion yuan, and 357.2 billion yuan, reflecting year-on-year growth rates of 19%, 17%, and 15%, respectively. The net profit attributable to shareholders is expected to reach 12.8 billion yuan, 16.4 billion yuan, and 20.6 billion yuan during the same period, with growth rates of 30%, 28%, and 25% [3][4]

GWMOTOR-长城汽车(601633):新能源、海外销量稳步提升,归元平台助力新车势能向上 - Reportify