GF SECURITIES·2026-03-30 06:08Investment Rating - The report assigns a "Buy-A/Buy-H" rating to the company, with a current price of 71.65 RMB/65.10 HKD and a fair value of 103.41 RMB/93.95 HKD [3]. Core Views - The company is expected to see a performance inflection point in Q4 2025, with a significant recovery in its business driven by the rebound in duty-free sales since September 2025. The Q4 2025 revenue growth is projected to be positive, benefiting from the recovery in Hainan's duty-free sales, despite challenges from online business adjustments and airport re-tendering [6]. - The gross margin has improved significantly, attributed to the recovery in duty-free sales and operational efficiency enhancements. The company anticipates continued strong performance in Hainan, with sales during the Spring Festival reaching record highs [6]. - The acquisition of DFS assets and the issuance of new shares have been completed, excluding the DFS Guangdong Road store, which is expected to enhance future profitability and integration [6]. - The company is projected to achieve net profits of 53.7 billion RMB in 2026 and 65.0 billion RMB in 2027, benefiting from the recovery in the duty-free sector. The report maintains a "Buy" rating based on a 40x PE ratio for 2026, corresponding to a fair value of 103.41 RMB per share [6]. Financial Summary - Revenue for 2023 is projected at 67.54 billion RMB, with a growth rate of 24.1%. However, a decline of 16.4% is expected in 2024, followed by a slight decrease of 4.9% in 2025. Revenue is anticipated to rebound with growth rates of 14.4% in 2026 and 11.0% in 2027 [2][9]. - The company's net profit for 2023 is estimated at 6.71 billion RMB, with a significant drop of 36.4% expected in 2024, followed by a further decline of 16.0% in 2025. A recovery is forecasted with net profits of 5.37 billion RMB in 2026 and 6.50 billion RMB in 2027, reflecting growth rates of 49.8% and 20.9% respectively [2][9]. - The earnings per share (EPS) is projected to be 3.25 RMB for 2023, decreasing to 1.73 RMB in 2025, before recovering to 2.59 RMB in 2026 and 3.13 RMB in 2027 [2][9]. - The report highlights a significant improvement in gross margin, which is expected to increase from 31.8% in 2023 to 33.7% in 2027, indicating enhanced profitability [9].