Shanghai Aijian Securities·2026-03-30 12:27Investment Rating - The report assigns a "Buy" rating for the company, marking its first coverage [3]. Core Insights - The company is positioned as a leader in China's duty-free industry, benefiting from favorable policies, the operation of Hainan's duty-free market, and a strengthened partnership with LVMH, which enhances its market dominance and expands its channel network. The company is expected to see a recovery in performance with projected revenues of 53.65 billion, 61.08 billion, and 67.84 billion yuan for 2025, 2026, and 2027 respectively, with corresponding net profits of 3.55 billion, 5.02 billion, and 6.12 billion yuan [3][5]. Summary by Relevant Sections Market Data - Closing price: 71.65 yuan - Market capitalization: 139,895 million yuan - Price-to-earnings ratio (PE): 41.8X for 2025, 29.6X for 2026, and 24.2X for 2027 [2][5]. Financial Performance and Forecast - Total revenue for 2023 is projected at 67,540 million yuan, with a year-on-year growth rate of 24.1%. The revenue is expected to decline by 16.4% in 2024, followed by a slight decrease of 5.0% in 2025, before recovering with growth rates of 13.8% and 11.1% in 2026 and 2027 respectively [5][16]. - The net profit for 2023 is estimated at 6,714 million yuan, with a significant decline of 36.4% in 2024, followed by a recovery with growth rates of 41.4% and 22.0% in 2026 and 2027 respectively [5][16]. Industry and Company Analysis - The duty-free sector has been a key growth driver in China's retail market, particularly following the introduction of the Hainan duty-free policy in 2020. The shopping amount reached a peak of 49.5 billion yuan in 2021, but has since faced challenges due to changing consumer environments and increased competition [3][4]. - The company has a comprehensive product range including cosmetics, luxury goods, and beverages, with a strong focus on duty-free sales, which accounted for 72.6% of its revenue in the first half of 2025 [3][4]. Key Assumptions - The ongoing adjustments to Hainan's duty-free policies and the anticipated recovery in consumer spending are expected to positively impact the company's core business. The revenue growth for duty-free products is projected to be -1%, +17.0%, and +14.0% from 2025 to 2027 [3][5].