Shanghai Aijian Securities·2026-03-30 12:24Investment Rating - The report assigns a "Buy" rating for the company, marking its first coverage [3]. Core Insights - The company is positioned as a leader in China's duty-free industry, benefiting from favorable policies, the operation of Hainan's duty-free market, and a strengthened partnership with LVMH, which enhances its market dominance and expands its channel network. The company is expected to see a recovery in performance with projected revenues of 53.65 billion, 61.08 billion, and 67.84 billion yuan for 2025, 2026, and 2027 respectively, with corresponding net profits of 3.55 billion, 5.02 billion, and 6.12 billion yuan [3][5]. Company Analysis - The duty-free market in China has seen significant growth since the introduction of the Hainan duty-free policy in 2020, with shopping amounts reaching a peak of 49.5 billion yuan in 2021. However, the market faced challenges due to changes in consumer behavior and the recovery of outbound tourism. The recent policy upgrades in November 2025 have led to a 27.1% year-on-year increase in shopping amounts, indicating a potential recovery in the industry [3][4]. - The company operates across various segments, including offshore duty-free, port duty-free, city duty-free, and online e-commerce, with a significant portion of its revenue coming from Hainan's offshore duty-free business [3][4]. Financial Projections - The company’s total revenue is projected to decline by 5.0% in 2025, followed by growth of 13.8% in 2026 and 11.1% in 2027. The net profit is expected to decrease by 16.9% in 2025, then rebound with increases of 41.4% and 22.0% in the following years [5][7]. - The gross margin for duty-free products is forecasted to remain stable around 39.7% to 39.8% from 2025 to 2027, while the revenue growth for taxable products is expected to recover gradually [3][5]. Market Dynamics - The report highlights that the company is likely to benefit from the ongoing recovery of inbound and outbound passenger flows, which will enhance high-margin business growth. The expansion of the duty-free product categories and the relaxation of shopping restrictions are expected to drive sales [4][5]. - The company has established a comprehensive duty-free store network in major airports and border ports, positioning it to capitalize on the recovery of consumer traffic [4].